Tracking Packages

Not so very long ago, the phrase “Shop early with this soon-to-expire coupon” was a tag-line incentive to get us into a particular store before moving on to the inevitable competitor. The theory was sound; capture the customer with the coupon and statistically, the customer will be spending more money at the first stop than the second.

I suppose that still works, but I’ve noticed that today’s incentives also include an element of fear. I am seeing this to be quite powerful.

We still see the ‘Shop early with the soon-to-expire coupon’ but are also threatened (is that too strong?) with the notification that global supply shortages and shipping delays could prevent your package from arriving on time for Christmas! 

Shriek! I mean - SHRIEK!

Spilled Water

WHY did I let that happen?

Maybe it's just me.  Sometimes, simple things seem hard to learn and put into practice.  And, I'm talking simple!

A favorite chair.  A small table next to it.  And it's on this table that I keep a glass of water, a television remote, a box of Kleenex, a pen, a pencil, a notepad and in the morning, a latte'. Remember I said "small" table.  Normally when I bring the coffee, rearrangement is necessary. Sometimes that involves stacking.  Usually, that ends in small disasters. Kleenex to the rescue.  Now, the reason I say all this