Delighting or Disturbing - Short Version

Yes, this is the 'short version.'

I usually start writing these weekly articles on Saturdays. This gives me time to let them simmer so that I can fine-tune them before hitting publish. Today, I decided to listen to my second thoughts 

I don't like being preachy. I also don't like it when I complain. The full version is based on frustrations and complaints. But since it was already completed, I put it in cyberspace just for therapy. You can read it on the blog site if you wish. It's called "Delighting or Disturbing - Full Version." Yes, I agree. Very creative!

Delighting or Disrupting - Full Version

One of the things I have always considered as vitally important is something called “Customer Service.” At least, that is what it is called when it comes to corporate entities.

I am finding that despite the flowering, feel-good words espoused on corporate websites, the statements of mission, vision, values, and ethics are less promising and more promoting.  This is not in those flowery words, of course, but in the agenda behind those words. The well-written phrases and sweet-sounding language are there to convince us that our loyalty to the brand and our continued participation in the revenue stream will benefit not just us, but our community and the world we live in. "We are family," they'll say. 

We want to believe this.