Our brains love short cuts. Making things simpler, they organize similar things together. Pliers, wrenches, and hammers are found in the same toolbox. Tulips, Orchids, and Roses are categorized together as flowers.
But, especially in the spring, we have a decision to make.
DESCRIPTION (Seth Godin)
"Perhaps it’s related to what you think you deserve:
Based on the weather today, let’s make plans for a trip! Let’s imagine that we’re going to Hawaii! It’s quite cold this morning and I think I’d like to be looking at Waikiki Beach rather than my frozen vehicle.
It’s been years since you’ve been out of town. You’ve worked hard and life has been tough. It’s been almost impossible on some days especially with everything going on throughout the past couple of years. But the reward is in sight.
