Recently a friend bought a new car. Suddenly, I am noticing that “his” car (Make, model, and color) is everywhere! This always seems to happen, and I have always wondered why this is true.
I decided to check it out. Scientifically, this is called the “Baader-Meinhof Phenomenon”. Wikipedia states that:
“Frequency illusion, also known as the Baader–Meinhof phenomenon, is a cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often, leading someone to believe that it has a high frequency (a form of selection bias).”
