Tracking Packages

Not so very long ago, the phrase “Shop early with this soon-to-expire coupon” was a tag-line incentive to get us into a particular store before moving on to the inevitable competitor. The theory was sound; capture the customer with the coupon and statistically, the customer will be spending more money at the first stop than the second.

I suppose that still works, but I’ve noticed that today’s incentives also include an element of fear. I am seeing this to be quite powerful.

We still see the ‘Shop early with the soon-to-expire coupon’ but are also threatened (is that too strong?) with the notification that global supply shortages and shipping delays could prevent your package from arriving on time for Christmas! 

Shriek! I mean - SHRIEK!

The Bear, The Turtle, and Thanksgiving

Today, I'm going to start with a word association game. Since I am not asking for results, you are completely safe in your own psychological cocoon. 

Besides, ask anyone. I do not play games. No Monopoly. No Scrabble. Nope, not even Simon Says.

So, here's the test. Write down the first word that comes to your mind when someone says:

• Bear
• Turtle
• Thanksgiving

Failures, Eggs, and Children

Whiplash.  Again!

Forty-five minutes into today's article and I was thinking it was turning out pretty good. But then I stopped. When it no longer feels "right", it is time to move on. Bookshelf this one for another day, then.

This is not giving up. It's re-routing. It's turning around, I will compare this to the GPS as it starts whining when you make that wrong turn.  This technology allows for mistakes and will always continue serving destination-specific instructions. We will get where we need to go.

Sometimes, I think that's what happens here. My Guide speaks softly, "Not today. Go here instead." And the direction, even one in which I prefer NOT to travel, is clear. It is getting me where I NEED to go.

EVERYBODY Deserves

 “Who is it that I aspire to be? That is the question we should be asking of ourselves all the time.”  Mr. Browne, Movie: Wonder, 2017.

A couple of years ago, I came to watch this movie and while the credits were rolling, I ordered the book by R. J. Palacio. Something began to grow in my heart and now it’s time to set this idea free.

It's hard for me to believe that anyone hesitates to improve themselves.  I think it's universal that we aspire to some kind of greatness.  We strive for better.  And we spend a good deal of money to do it.