Seasonal Apathy

During the holidays, we’re exposed to constant and repetitive commercials.  Maybe not because we're a captive audience (like the Super Bowl), but more because we’re captive to holiday spending.  I gave up the search for how much advertising might cost for our favorite holiday movies; It’s a Wonderful Life, Elf, Home Alone, Miracle on 34th Street, The Grinch, White Christmas and more.  But I’m sure that the marketing teams analyze average view rates and are charged accordingly.

This article began when I recently saw the Hershey's Christmas Kisses commercial.  It was surprising to me that it was still being aired.